Guide to enter the world of real estate investments

Dedicating yourself to investing in real estate properties is something that people have been persuaded in recent years as it leaves good profits and is a good way to guarantee an economic income for the future.

For that reason, you must take several aspects before entering the real estate environment, such as knowing the type of properties that are going to be commercialized, what will be your profit or how to decide in which property to invest.

How do you know if it is a good investment?

As in any investment, it is necessary to clarify that there is a risk for real estate investors, so it will always be essential to know how to invest money. In this way, the challenge for investor’s lies in finding a property that provides optimal profitability, however, there are several important factors to take into account to reach the ideal investment.

Recommendations to start investing in real estate.

1. Find a property with an excellent location.

The geographical location of the property is, perhaps, the most important factor because, depending on the area in which it is located, you can estimate its profitability.

You should also take into account what is around the property, that is, shopping centres, main roads, schools, health centres or corporate complexes, as this can increase the value of the property.

As a recommendation, when locating a property, you should think and calculate coldly in order to know if it is the right time, or not, to make the investment.

2. The investment the property needs.

Also, you should consider what type of property you want to sell because, if it is a piece of land you will need to invest in the foundations, planning and construction of the property or it may be a property that has already been built, but it lacks some touches.

These factors will be important for the investment, both in money and in time, and will be reflected in the final value.

3. Materials and maintenance

For this factor, you will need to be a good observer because you will have to make sure of the material with which the property is built to guarantee its resistance, in addition to making sure that it receives its maintenance periodically. These two points will reflect the useful life of the property.

4. Market analysis

Marketing real estate is like in any business; therefore, it is essential that you take care of knowing the market and studying the supply and demand of real estate. You can investigate the prices that other financial groups or people who are dedicated to investing in real estate are generating.

5. Know the laws.

Finally, to avoid any problem with the authority, it is important to know the laws regarding the real estate market. Thus, when you are choosing the property to invest, you will know if there is any reason why the authorities could intervene and if there are taxes associated with the transaction.

Without a doubt, entering the world of investments is not an impossible subject, you just have to have the qualities of an observer, follow the recommendations described here to perform, in the best way, and obtain profitable income thanks to the real estate world.

Read More: Blue World City Islamabad (UPDATED) Project Details

The Importance of a Marketing Plan and how to Prepare it.

The purpose of a marketing plan is to define the strategies that lead to fulfill the goals of the general    planning of the business.

To be successful, every company must plan its actions for the future, and other types of plans are an important part of this strategic planning, such as those dedicated to finance and marketing.

It is important to establish a framework or planning framework to carry out a plan successfully. Some that exist are SOSTAC, Content Marketing Framework, and others created by companies like blue world city islamabad. However, each company can create its own framework.

A plan represents a road map that indicates the actions that will be taken to achieve the strategic objectives of the company, and in the field of marketing that refers to the efforts to publicize and position the brand, increase sales and generate customer loyalty.

Marketing planning is divided into several marketing strategies, each of which has a specific purpose and scope, as you can see in this infographic:

The important thing is that each plan, be it marketing in general, branding or digital marketing, corresponds to the objectives of the organization, so that all its activities are timely and relevant.

Your marketing plans are of two types:

Strategic, which define the general strategy for a specific market.

Tactics, which establish the combination of efforts and channels that will be used to gain an advantage in a market.

It is important to highlight the difference between the strategic and the tactical. The strategy should lead you to identify the tactics.

How to create a marketing plan?

In the experience we have working creating digital strategy plans with our clients, we have identified an effective planning model to follow the steps we must follow when defining the strategic course. This planning model is SOSTAC and it basically describes what we describe below.

Too many times marketing departments are desperate to get tactical and see their social media clothed, their updated blog posts, general content aimlessly, simply present because they think it should be.

It is also common for organizations to believe that an agency is not complying because they are with a present-forward approach as opposed to defining a future-back approach that will allow you to define the course or your north star to guide you and not get distracted from doing things simply because others are doing it.

Before starting marketing planning, it is necessary that you have complete information about your market and your competition so that you can define clear and achievable objectives.

From there, focus on including the following aspects in your plan:


  • The position that your company occupies in its sector, what are its strategic goals and what direction the organization is taking.
  • External environmental factors that can influence its performance.
  • The strengths, weaknesses, opportunities and challenges you face.
  • The objectives to be achieved.
  • How those goals will be achieved
  • The activities to be carried out and who will be responsible for them.
  • The financial resources that will be available and what is the expected ROI.
  • The indicators that will be used to evaluate the results.

Spend time and effort on your digital marketing planning as part of your overall marketing plan. It is such a specialized field that it deserves to set specific goals and allocate a separate budget.

Don’t leave anything adrift. Define in detail what goals you want to achieve and how you will do it, and make sure they are in line with the strategic objectives of the company.

Does your marketing planning correspond with the general plan of your organization? Do you feel that you need to know more about the direction your company is taking in order to generate the necessary synergy to achieve the desired results?

How do I determine if I need a Digital Strategy?

Do you want to know where to focus on your digital marketing planning? Where do you need to improve? It’s hard to prioritize when there are so many alternatives when making a comprehensive digital strategy.

Together with our strategic partner Smart Insights, we created this spreadsheet to evaluate your efforts. Here we explain a little how to use the document.

Digital Marketing Audit

The objective of this audit is to be able to provide a structured analysis based on the implementation of best practices for a multi-channel digital marketing strategy for businesses of all sizes. Here we go into detail specifically about 25 activities that surround the RACE planning framework that we use within SOSTAC.

It is recommended that this be reviewed at least once a month and added to the annual and 90-day plans activities. Use a prioritization system like this:

  • P1: quick win (solve between 3 and 6 months)
  • P2: medium priority (more resources are required, and it is solved between 6-12 months)
  • P3: long-term priority (typically takes more than 12 months).

Valuation system:

  • V1: High value (most important to get results)
  • V2: Average value (can be important to obtain results but the value is reduced by the cost)
  • V3: Low value (does not significantly impact results but is required as best practices for continuous improvement)

Ex: P2V1 – a significant performance improvement but takes some time or budget to implement.

Digital Marketing Diagnosis

Evaluate your digital marketing efforts with the diagnosis and prioritize the areas of opportunity where you want to focus. A scale of 1 to 5 is used, you can also evaluate your efforts against your competition in the Benchmark tab.

It is very easy to believe that you are doing something well but answer this document in the most similar way to reality so that you really place yourself within the maturity mode, you can determine the areas of opportunity that exist in the organization and in this way, you can land an action plan / tactics and monitoring to take the company to a level with market-leading or “best-in-class” capabilities.

This is a tool that allows us to determine the prioritized actions, create a grounded plan with very clear objectives to take them to a better digital capacity.

The next step when placing yourself in the model is to define the focus of the digital strategy with Tajarat properties, the speed at which we want to go up a level and where we must invest the time and resources to do so.

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